Please understand the fact till today, you will not find an article how to use the H1, H2 and H3 Tags properly in your website. You may find large number of articles on Google in which it is described how to use H1, H2 and H3 Tags but yet you will see everyone is different, you will not find any standards or authentic way of using these Heading Tags. Using these Tags in your website looks very easy and simple but do you know how this can result for your website?
Today I will be explaining you my real experience of using H1, H2 and H3 Tags in one of my website which was penalized by Google due to webmaster quality guidelines. I hope you understand the fact that using Heading Tags is second most effective technique for increasing or promoting your on page SEO Rank. Everybody want’s that, I wish all my website pages are ranked with page rank 9 and for this I have attempted to apply all techniques on website www.newstaweb.com which was later penalized after real success. I will not blame Google as I know I have use Heading Tags aggressively.
I would be suggesting you to watch Google Webmaster Help Videos for Heading Tags. You can find the related videos with following Title in Youtube. I am sure you will not find a better explanation any where else.
Title One “More than one H1 on a page: good or bad?”
Titke Two “Does the ordering of heading tags matter?”
My purpose of writing on Heading Tags is to increase the awareness for using proper Heading Tags. The very first mistake I did and notice the same on many website is that Keyword Stuffing. Remember, Google strictly disallow keyword stuffing in your Headings, Content, Keywords and Tags. Obviously it looks unnatural as well and this simply shows that you wanted to cater all the traffic of these keywords that is why you are stuffing it Headings with keywords. Within the SEO Community it is still a dispute that what is the proper use of Heading Tags in SEO (H1,H2,H3,H4,H5,H6). In my case I used H1 and H2 Heading Tags in website aggressively and mostly they were over stuffed. Result appears after few days when Google penalized my website.
This obvious that H1 and H2 Heading Tags have more weight-age then H3 H4 H5 and H6. Now as the SEO Experts has used it aggressively in past, search engine bots no longer gives that much importance to Heading Tags than before. Yet I think that still H1 and H2 Heading is very effective specially for on page SEO. Remember, having aggressive use of Heading Tags, keyword stuffing in Heading Tags is considered as violation of Google Webmaster Guidelines. Instead you write target keywords in Heading Tags, I suggest to write a better title which suits your content and this would surely gives you better mileage then a spam based heading for your content.
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